FAQ
The questions Indian families ask before they invite Pratyek in.
Pratyek is a household management system inside WhatsApp, so the questions are practical: setup, privacy, family use, pricing, and what happens after the first message. If your question isn't here, write to us at hello@pratyek.com and we'll add it.
About the product
No. Pratyek lives at a WhatsApp number. You add it to your contacts and message it like any other contact - forward bills, send voice notes, ask questions. There's nothing to install, nothing to learn. For retrieval and exports, there's a simple web dashboard at memory.pratyek.com, with one log-in for the whole household.
Yes, but for household work instead of office work. Think of Pratyek as India's household management system: a WhatsApp assistant plus a Memory dashboard for bills, reminders, shared family tasks, assets, services, staff, and family records.
Every Indian home that runs on WhatsApp. Nuclear families, joint families, parents managing two school calendars, adult children helping elders, households with staff and services, and super-organised families who still want one shared dashboard instead of scattered chats.
No, and we wouldn't ask for that even if WhatsApp allowed it. Group chats carry sensitive content that's none of our business. Instead, you create a small one-on-one or two-on-one chat with Pratyek and use that as your household's "filing thread". Anything you forward into that chat is what Pratyek sees. Your family group stays untouched.
English, Hindi, Marathi, Tamil, Telugu, Kannada, Bengali, Gujarati, and Punjabi - plus the Hinglish your family actually speaks. Voice notes can switch mid-sentence; Pratyek handles that. We don't translate to English first; we read in the language you wrote in.
The product is built around Indian households - the bill formats, the festival calendar, the staff conventions, the DPDP-compliant data residency. NRI households with active financial obligations in India are welcome and supported. For households with no India footprint at all, we're not the right fit yet.
Free to use right now. Paid plans will arrive when the product is mature; pricing is being finalised, but it'll be a single per-household monthly fee - not per-user, not metered, no advertising tier, no data-sale tier. We'll publish the price in advance with notice and grandfather early households for the first year.
No. Pratyek never handles payment credentials and never auto-pays anything - this is a deliberate, permanent choice. Pratyek's job is to remember and nudge. The act of paying stays with you, on the platform you trust (UPI, net banking, etc.). Auto-pay is a class of bug we refuse to ship.
No. Pratyek is designed for messy real households as much as super-organised ones. One forwarded Adani bill, one note saying "Kamala salary paid", or one reminder for school fees is enough to start. The structure appears in the Memory dashboard after the WhatsApp message is sent.
About the data
On servers in Bangalore, India - specifically, DigitalOcean's BLR1 region. Backups are also in India. We don't replicate your data outside the country.
No. If you forward one of those, Pratyek refuses to store it and points you to DigiLocker, the government's official document vault. We keep only the expiry date, so we can nudge you before it lapses. The image stays with the government, not us.
The voice note is transcribed (in the language it's in, including Hinglish), and the structured information is filed. The audio file itself is deleted within 7 days at most. The transcript is kept only as long as it's useful - the line "Kamala ko 6 hazaar diya" lives with the salary record, not as a free-floating piece of audio.
Yes. From memory.pratyek.com, there's an Export button that gives you the entire household's data as JSON or CSV. No fees, no quotas, no waiting period. Your data is your data.
Yes. Either via the dashboard or by sending Pratyek the message "delete everything" in WhatsApp. Within 30 days, your household's data is wiped from production servers and backups - required by the DPDP Act, and confirmed by an automated email when complete.
No. Kasam se. Pratyek is paid for by the families who use it. Not by advertisers, not by data brokers, not by any third party. We don't share, sell, or barter your data. The only outbound connections we make are to Meta (to deliver WhatsApp messages back to you) and to our LLM partners (to extract structured data from your forwards), each under a Data Processing Agreement that forbids further use.
Yes. India's Digital Personal Data Protection Act, 2023 is the law we're built around - consent, purpose limitation, data minimisation, retention windows, user rights, grievance officer. The full breakdown is on the DPDP compliance page.
No. We use Claude (from Anthropic) and Gemma (from Google) via OpenRouter to extract structured data - both are accessed under contracts that explicitly forbid training on our data. We don't have our own models, and we don't sell access to your messages for anyone else's training either.
About using it as a family
One person is enough - the household CFO, in our shorthand. They forward what comes in and Pratyek does the rest. If two or three family members forward into the same chat, that's even better - Pratyek can attribute messages to whoever sent them ("Papa forwarded this", "Mummy paid this").
No. Anyone with WhatsApp on their phone - which, in India, is everyone - can message Pratyek. There is nothing to install on top of WhatsApp.
Excellent. Pratyek is at its best in Indian languages. They can send voice notes in their mother tongue and receive replies in the same language. We don't expect anyone to write in English.
If you'd like them to. Pratyek can be configured so the maid sends a message marking herself present each morning, or so the driver sends "left" / "back" timestamps. Most households log staff activity themselves - both patterns work. The household decides.
No - and we couldn't even if we wanted to. WhatsApp doesn't allow third-party services to read existing groups. You create a separate, small chat with Pratyek and use that as the filing thread. The chaotic group stays as chaotic as it ever was.
Yes - from the dashboard. By default everyone in the household sees everything, but you can scope permissions (e.g., children see only their own school records, the maid sees only her attendance entries). This becomes meaningful at scale; most households leave it on default.
About Pratyek
Pratyek is built by a small Mumbai-based product team focused on household management, privacy, and WhatsApp-native workflows. The About page has the product story and mission.
Bootstrapped by the founders to date. We may take patient capital later if it lets us serve more families without compromising the product - but we will never take funding that requires us to advertise, sell data, or grow at a pace that breaks the trust relationship with households.
Email hello@pratyek.com. A real person reads it - same email for support, billing, press, partnerships. For DPDP-related grievances specifically, the grievance officer's contact is on the DPDP page.
Just tell Pratyek in WhatsApp - "bug:" or "request:" prefix is enough. Inside the dashboard, the My Requests section lists every request you've made, with status. We aim to reply with a status - "in progress", "shipped", "won't build" with reason - within seven days.
Slowly. If you've built consumer products in India and care about the quality bar described elsewhere on this site, write to hello@pratyek.com with what you've built and why this problem speaks to you.
Pratyek (प्रत्येक) means "every", "each one". It's the right word for what the product does - every bill, every salary, every renewal, every birthday, every shared family task - and for who it serves: every Indian household, one at a time, on its own terms.
Still curious?
Send "Hi" to +91 93720 23537 on WhatsApp, or write to hello@pratyek.com. We answer every message.